When I prepare myself for the day, I don't want to
spend a lot of time thinking about what to wear. Yet, I want to look good. I just
want to grab something to wear out of my closet without further thought. That’s
exactly the amount of energy I want to spend choosing what to wear in the
And, during the day when I’m
busy with life, I want to feel comfortable and confident in my outfit.
It was difficult to find
sustainable menswear -without big logos- for a reasonable price. And when I found
something that I enjoyed wearing, I often wanted to buy more of the same. By
the time I got to it, seasons and collections would have changed, and products
would no longer be available.
After a check among my
friends and family, I noticed more guys felt the same way! That’s how TAU COTTON was born.
From the beginning our
ambition was to combine timeless design with a non-stop focus on sustainable,
ethical and social values. And we succeeded.
Today TAU COTTON is a brand
that serves 1000s of men yearly with their year-round collection of timeless
It makes me happy knowing that
we have simplified the morning routine of many men around the globe.
I hope you enjoy your TAU COTTONs!
Thomas Spronk (founder)